Candy packaging refers to the materials and designs used to contain and protect candy products. It serves several purposes, including preserving freshness, providing information about the product, and attracting consumers. Common materials for candy packaging include plastic, paper, and foil, each chosen for its ability to keep the candy safe and appealing. Effective candy packaging often features colorful graphics and fun shapes to catch the eye of potential buyers. It may also include details like ingredients, nutritional information, and expiration dates. Brands like Hershey's and Mars invest in creative packaging to enhance their products' visibility and appeal in a competitive market.