Customer Experience (CX) refers to the overall perception and feelings a customer has when interacting with a company or brand. This includes every touchpoint, from browsing a website to receiving customer support. A positive CX can lead to customer loyalty and repeat business, while a negative experience can drive customers away. Improving CX involves understanding customer needs and preferences, often through feedback and data analysis. Companies may use tools like surveys and analytics to gather insights. By enhancing CX, businesses aim to create a seamless and enjoyable journey for their customers, ultimately boosting satisfaction and profitability.