Zoho CRM is a cloud-based customer relationship management software designed to help businesses manage their sales, marketing, and customer support activities. It offers a range of features, including lead management, sales automation, and analytics, allowing users to track customer interactions and improve their sales processes. The platform is highly customizable, enabling businesses to tailor it to their specific needs. With integrations to various applications and tools, Zoho CRM facilitates seamless communication and collaboration among teams, enhancing overall productivity and customer satisfaction.