CPC Advertising, or Cost Per Click advertising, is a digital marketing model where advertisers pay a fee each time their ad is clicked. This method allows businesses to drive traffic to their websites by placing ads on platforms like Google Ads or Facebook. Advertisers set a budget and bid for keywords relevant to their products or services. In CPC advertising, the cost can vary based on competition for keywords and the quality of the ad. Advertisers aim to create compelling ads that attract clicks while managing their budgets effectively to maximize return on investment.