Business-to-Business Marketing, often abbreviated as B2B Marketing, refers to the strategies and practices used by companies to sell products or services to other businesses. Unlike Business-to-Consumer Marketing, which targets individual consumers, B2B marketing focuses on meeting the needs of organizations, such as manufacturers, wholesalers, and service providers. B2B marketing typically involves longer sales cycles and more complex decision-making processes. It often includes tactics like content marketing, email campaigns, and trade shows to build relationships and demonstrate value. The goal is to create partnerships that lead to repeat business and long-term contracts.