B2C Marketing, or Business-to-Consumer Marketing, refers to strategies and tactics that businesses use to promote their products or services directly to individual consumers. This type of marketing focuses on understanding consumer needs and preferences to create appealing messages that drive purchases. Common channels include social media, email, and online advertising. In B2C Marketing, companies often use emotional appeals, promotions, and engaging content to attract customers. The goal is to build brand loyalty and encourage repeat purchases. Successful B2C campaigns often leverage data analytics to tailor their approaches and improve customer experiences.