Business-to-Consumer Marketing, often abbreviated as B2C marketing, refers to the strategies and tactics that businesses use to promote their products or services directly to individual consumers. This type of marketing focuses on understanding consumer needs and preferences to create appealing offers that encourage purchases. Common channels include social media, email, and online advertising. B2C marketing often emphasizes emotional connections and brand loyalty, aiming to build relationships with customers. Techniques such as promotions, discounts, and personalized recommendations are frequently employed to attract and retain consumers. Overall, B2C marketing plays a crucial role in driving sales and enhancing customer experiences.