A Business Development Representative (BDR) is a professional responsible for identifying and creating new business opportunities for a company. They typically focus on generating leads, qualifying prospects, and setting up meetings for the sales team. BDRs often use various tools and techniques, such as cold calling and social media outreach, to connect with potential clients. In addition to lead generation, BDRs also gather valuable market insights and feedback from prospects. This information helps the company refine its products or services. Overall, BDRs play a crucial role in driving growth and expanding the customer base for a business.