Branded products are items that are marketed under a specific name or logo, which distinguishes them from generic or unbranded alternatives. These products often come from well-known companies, such as Coca-Cola or Nike, and are designed to create a strong identity in the minds of consumers. The branding helps consumers recognize and trust the product, often leading to brand loyalty. The branding process involves various elements, including packaging, advertising, and sponsorships. Companies invest in these aspects to enhance their brand image and appeal to their target audience. As a result, branded products typically command higher prices compared to generic options, as consumers are often willing to pay more for perceived quality and reliability.