Branded content is a marketing strategy that involves creating content designed to promote a brand while providing value to the audience. This content can take various forms, such as articles, videos, or social media posts, and is often designed to entertain, inform, or engage rather than directly sell a product. The goal is to build a connection between the brand and its audience. Unlike traditional advertising, which focuses on direct promotion, branded content aims to create a narrative that resonates with consumers. By aligning the brand with relevant themes or stories, companies like Coca-Cola or Nike can enhance their image and foster customer loyalty.