Native advertising is a form of paid media that matches the format and style of the platform on which it appears. Unlike traditional ads, which are often clearly marked as promotional, native ads blend seamlessly with the surrounding content, making them less intrusive for the audience. This approach aims to engage users by providing relevant information or entertainment while subtly promoting a product or service. Common examples of native advertising include sponsored articles on news websites or promoted posts on social media platforms like Facebook and Instagram. These ads are designed to look and feel like regular content, helping brands reach their target audience more effectively without disrupting their browsing experience.