Brand loyalty programs are marketing strategies designed to encourage customers to repeatedly purchase from a specific brand. These programs often reward customers with points, discounts, or exclusive offers for their continued patronage. By creating a sense of value and appreciation, brands aim to foster a long-term relationship with their customers. Many companies, such as Starbucks and Amazon, implement these programs to enhance customer retention. Participants in loyalty programs often receive personalized promotions based on their shopping habits, making them feel valued. Ultimately, these programs benefit both the brand and the customer by creating a win-win situation.