"Blue Oceans" refers to a business strategy that focuses on creating new market spaces, or "blue oceans," rather than competing in existing markets, or "red oceans." In blue oceans, companies innovate and offer unique products or services that make the competition irrelevant. This approach encourages businesses to explore untapped markets and develop new demand. The concept was popularized by the book Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne. By shifting focus from traditional competition, organizations can achieve sustainable growth and profitability while fostering creativity and innovation in their offerings.