Local search refers to the process of finding information about businesses, services, or places within a specific geographic area. It often involves using search engines or mapping applications to locate nearby options, such as restaurants, shops, or service providers. Local search results typically prioritize businesses that are physically close to the user’s location. This type of search is particularly useful for individuals seeking immediate solutions, like finding a coffee shop or a plumber in their neighborhood. Local search results may include user reviews, ratings, and contact information, helping users make informed decisions quickly and efficiently.