Behavioral segmentation is a marketing strategy that divides consumers into groups based on their behaviors, such as purchasing habits, brand loyalty, and product usage. This approach helps businesses understand how different segments interact with their products or services, allowing for more targeted marketing efforts. By analyzing behaviors, companies can tailor their offerings to meet the specific needs and preferences of each segment. For example, a brand may create personalized promotions for loyal customers or develop new products based on usage patterns. This targeted approach can enhance customer satisfaction and drive sales.