Usage patterns refer to the ways in which individuals or groups utilize a product, service, or resource over time. These patterns can reveal trends in behavior, preferences, and frequency of use, helping businesses and researchers understand how to improve offerings or target specific audiences. Analyzing usage patterns often involves collecting data on factors such as time of day, duration of use, and specific features engaged. This information can be crucial for companies like Google or Netflix to enhance user experience and tailor recommendations, ultimately leading to increased customer satisfaction and loyalty.