Loyal customers are individuals who consistently choose to purchase products or services from a specific brand or company. They often have a strong emotional connection to the brand, which influences their buying decisions. This loyalty can be built through positive experiences, quality products, and excellent customer service. These customers tend to make repeat purchases and may also recommend the brand to others, contributing to its growth. Companies often reward loyal customers with special offers, discounts, or exclusive access to new products, fostering a sense of appreciation and encouraging continued patronage.