B2C Sales, or Business-to-Consumer Sales, refers to the process where businesses sell products or services directly to individual customers. This model is common in retail, e-commerce, and service industries, where companies aim to meet the needs and preferences of everyday consumers. In B2C sales, businesses often use marketing strategies to attract customers, such as advertising, promotions, and social media engagement. The goal is to create a seamless shopping experience that encourages purchases and builds customer loyalty, ultimately driving revenue for the business.