Business-to-Consumer (B2C) refers to the transactions and interactions that occur between a business and individual consumers. In this model, companies sell products or services directly to end-users, often through online platforms or physical stores. Examples of B2C businesses include Amazon, Walmart, and Netflix. B2C marketing strategies focus on attracting and retaining individual customers. This can involve various tactics, such as social media advertising, email campaigns, and promotional offers. The goal is to create a seamless shopping experience that encourages consumers to make purchases and build brand loyalty.