An author platform refers to the collection of tools and strategies an author uses to promote their work and connect with readers. This can include social media presence, a personal website, email newsletters, and public speaking engagements. A strong author platform helps writers build a loyal audience and increases their visibility in a competitive market. Having a well-established author platform is essential for both new and experienced writers. It allows authors to showcase their expertise, share their writing journey, and engage with fans. Publishers often look for authors with a solid platform, as it can lead to better book sales and marketing opportunities.