Book marketing refers to the strategies and activities used to promote a book and increase its visibility among potential readers. This can include various methods such as social media campaigns, author events, and book signings. The goal is to create awareness and generate interest in the book, ultimately leading to increased sales. Effective book marketing often involves understanding the target audience and tailoring promotional efforts to reach them. This may include using book reviews, author websites, and email newsletters to engage readers. By utilizing these tools, authors and publishers can effectively connect with their audience and boost their book's success.