An "Author Platform" refers to the collection of tools and strategies an author uses to connect with their audience and promote their work. This can include social media presence, a personal website, email newsletters, and public speaking engagements. A strong platform helps authors build a following and increase their visibility in the competitive publishing landscape. Having a well-established author platform is essential for both traditional and self-published authors. It allows them to engage with readers, share updates about their books, and create a community around their writing. Ultimately, a solid platform can lead to better book sales and opportunities for collaboration within the literary world.