Audio branding is the use of sound to create a unique identity for a brand. This can include jingles, sound logos, or specific musical themes that evoke certain emotions or associations. Companies use audio branding to enhance their recognition and connect with their audience on a deeper level. By incorporating consistent audio elements across various platforms, brands can reinforce their message and values. For example, the Intel sound logo is instantly recognizable and helps to establish a strong brand presence. Overall, audio branding plays a crucial role in modern marketing strategies.