Audience measurement refers to the process of assessing the size and characteristics of a specific group of people who consume media content, such as television shows, radio programs, or online platforms. This data helps advertisers and content creators understand who is engaging with their material, allowing them to tailor their strategies to better reach their target audience. Methods of audience measurement include surveys, ratings systems, and digital analytics. Organizations like Nielsen and Comscore provide valuable insights by tracking viewership and engagement metrics. This information is crucial for media companies and advertisers to make informed decisions about programming and marketing efforts.