Comscore is a global media measurement and analytics company that provides insights into audience behavior across various platforms, including television, digital, and social media. Founded in 1999, it helps businesses understand how consumers engage with content and advertising, enabling them to make informed decisions. The company uses advanced technology and data analytics to track viewership and engagement metrics. By offering detailed reports and insights, Comscore assists advertisers, media companies, and marketers in optimizing their strategies and maximizing their reach in an increasingly complex media landscape.