Argumentative techniques are strategies used to persuade an audience to accept a particular viewpoint. Common techniques include appeal to emotion, where the speaker evokes feelings to influence opinions, and logical reasoning, which relies on facts and evidence to support claims. Other methods include counterarguments, where opposing views are addressed and refuted, and rhetorical questions, which provoke thought and engagement from the audience. Additionally, the use of anecdotes can make arguments more relatable by sharing personal stories. Ethos, or establishing credibility, helps the speaker gain trust, while pathos appeals to emotions, and logos focuses on logical arguments. These techniques enhance the effectiveness of persuasive communication.