"Appeal to emotion" is a rhetorical strategy used to persuade an audience by evoking strong feelings rather than relying solely on logical arguments. This technique often involves storytelling, vivid imagery, or passionate language to connect with the audience's emotions, such as fear, joy, or sympathy. It aims to influence opinions or decisions by making the audience feel a certain way. Commonly found in advertising, political speeches, and social campaigns, the appeal to emotion can be effective in creating a memorable impact. For example, a charity advertisement might show images of suffering animals to evoke compassion and encourage donations. By tapping into emotions, speakers and writers can enhance their message's effectiveness.