Pathos is a rhetorical device that appeals to the audience's emotions. It aims to evoke feelings such as sadness, joy, anger, or compassion to persuade people. For example, a charity advertisement might show images of hungry children to inspire sympathy and encourage donations. By connecting with the audience on an emotional level, pathos can make a message more impactful and memorable. In literature and speeches, pathos is often used to create a deeper connection between the speaker or writer and the audience. A powerful story about overcoming adversity can stir feelings of hope and resilience. By tapping into shared human experiences, pathos helps to engage the audience and drive home important messages.