Appointment Setting is a process used by businesses to schedule meetings or calls with potential clients or customers. This practice helps sales teams connect with leads, ensuring that valuable time is spent on discussions that could lead to sales or partnerships. Typically, an appointment setter reaches out to prospects through phone calls, emails, or social media. Their goal is to qualify leads and secure a time for a more in-depth conversation with a sales representative. This process is essential for maintaining an organized sales pipeline and maximizing efficiency in outreach efforts.