An appointment setter is a professional responsible for scheduling meetings between potential clients and sales representatives. They typically work in various industries, including real estate, insurance, and telecommunications, where establishing connections is crucial for business growth. Their main tasks include making phone calls, sending emails, and following up with leads to secure appointments. These individuals often use scripts and CRM software to track interactions and manage their schedules efficiently. An effective appointment setter possesses strong communication skills and a friendly demeanor, helping to create a positive first impression for the company they represent.