Amway Corporation is a global direct selling company that specializes in health, beauty, and home care products. Founded in 1959 by Jay Van Andel and Rich DeVos, Amway operates in over 100 countries and territories. The company is known for its multi-level marketing (MLM) structure, where independent distributors sell products and recruit others to join the business. Amway's product line includes well-known brands such as Nutrilite for dietary supplements and Artistry for skincare and cosmetics. The company emphasizes entrepreneurship, allowing individuals to start their own businesses with relatively low initial investment.