The United States Potato Board (USPB) is a non-profit organization that promotes the consumption and marketing of potatoes in the United States. Established in 1971, it works to enhance the image of potatoes and support the potato industry through research, education, and marketing initiatives. The board is funded by potato growers and processors, ensuring that their interests are represented. The USPB conducts various programs aimed at increasing potato sales and usage, including nutrition education and recipe development. It collaborates with chefs, nutritionists, and food industry professionals to showcase the versatility of potatoes, which are a staple food in many households across the country.