The American Botanical Council (ABC) is a non-profit organization based in the United States that focuses on promoting the responsible use of herbal medicine and botanical products. Founded in 1988, ABC provides educational resources, conducts research, and advocates for the benefits of herbal remedies. The organization aims to enhance public knowledge about the safe and effective use of plants for health. ABC publishes various materials, including the peer-reviewed journal HerbalGram, which features articles on herbal research, safety, and traditional uses. The council also collaborates with other organizations and experts in the field to support the development of standards for herbal products and to ensure quality in the herbal industry.