Amazon Advertising is a platform that allows businesses to promote their products on the Amazon website and app. It offers various ad formats, including sponsored products, display ads, and video ads, helping sellers reach potential customers effectively. Advertisers can target specific audiences based on their shopping behavior and interests. With Amazon Advertising, businesses can track the performance of their ads through detailed analytics. This data helps them understand which ads are driving sales and adjust their strategies accordingly. Overall, it provides a powerful tool for brands looking to increase visibility and sales on the Amazon marketplace.