E-commerce advertising refers to the online marketing strategies used by businesses to promote their products or services through digital channels. This includes platforms like social media, search engines, and email, allowing companies to reach a wider audience. Advertisers can target specific demographics, making their campaigns more effective and efficient. Common methods of e-commerce advertising include pay-per-click (PPC) ads, social media ads, and affiliate marketing. These techniques help drive traffic to online stores, increase brand visibility, and boost sales. Successful e-commerce advertising often relies on data analytics to measure performance and optimize campaigns for better results.