An album release campaign is a strategic plan used by artists and record labels to promote a new music album. This campaign typically includes various marketing activities such as social media promotions, music videos, interviews, and live performances. The goal is to generate excitement and awareness around the album, ultimately driving sales and streaming numbers. Key components of an album release campaign often involve pre-release teasers, single releases, and engaging with fans through platforms like Instagram and Twitter. Additionally, collaborations with influencers and media outlets can help reach a wider audience, ensuring the album gains maximum visibility upon its release.