An album launch is an event where an artist or band introduces their new music album to the public. This event often includes live performances, listening parties, and promotional activities to generate excitement and interest. Fans and media are invited to experience the music firsthand, and it serves as a platform for the artist to connect with their audience. Typically, an album launch may also involve interviews, social media promotions, and merchandise sales. The goal is to create buzz around the album, encouraging listeners to purchase or stream it. Successful launches can significantly impact an album's chart performance and overall reception in the music industry.