The Agricultural Marketing Service (AMS) is a branch of the United States Department of Agriculture (USDA) that focuses on improving the marketing of agricultural products. It provides services such as grading, inspection, and certification to ensure quality and safety in the food supply. AMS also supports farmers and businesses by offering market research and data analysis. Additionally, AMS plays a vital role in promoting fair trading practices and enhancing the competitiveness of U.S. agricultural products. It administers various programs, including the National Organic Program and the Farmers Market Promotion Program, to help farmers reach consumers more effectively.