Marketing services refer to a range of activities designed to promote and sell products or services. These services can include market research, advertising, public relations, and digital marketing strategies. Companies often use these services to understand their target audience and effectively communicate their brand message. Businesses may hire marketing agencies or consultants to develop tailored strategies that align with their goals. This can involve creating engaging content, managing social media accounts, and analyzing campaign performance. By utilizing marketing services, companies aim to increase their visibility and drive sales in a competitive marketplace.