Advertorial
An advertorial is a type of advertisement that is designed to look like a regular article or editorial content. It combines the informative nature of journalism with promotional elements, aiming to engage readers while subtly marketing a product or service. Advertorials often provide valuable information, making them more appealing than traditional ads.
These pieces are commonly found in print and online media, such as newspapers, magazines, and websites. They are typically labeled as sponsored content or paid advertisements to distinguish them from unbiased editorial content. This transparency helps maintain trust with the audience while still promoting the brand or product effectively.