Advertising ethics refers to the moral principles that guide the creation and dissemination of advertisements. It involves ensuring that marketing practices are honest, transparent, and respectful to consumers. Advertisers are expected to avoid misleading claims, exploitative tactics, and offensive content, promoting fairness and responsibility in their messaging. Key aspects of advertising ethics include truthfulness, respect for privacy, and social responsibility. Organizations like the American Advertising Federation and the International Chamber of Commerce provide guidelines to help advertisers navigate ethical dilemmas. By adhering to these principles, advertisers can build trust with their audience and contribute positively to society.