The American Advertising Federation (AAF) is a national organization that represents the advertising industry in the United States. Founded in 1900, it aims to promote and protect the interests of advertisers, agencies, and media companies. The AAF provides resources, education, and networking opportunities for professionals in the advertising field. The AAF also focuses on fostering a positive public perception of advertising and its role in society. It organizes events, competitions, and advocacy efforts to support the industry. Through initiatives like the ADDY Awards, the AAF recognizes creative excellence in advertising across various media platforms.