Marketing ethics refers to the principles and standards that guide the behavior of marketers in their promotional activities. It involves ensuring honesty, fairness, and responsibility in advertising and communication with consumers. Ethical marketing practices help build trust and foster long-term relationships between businesses and their customers. Key aspects of marketing ethics include transparency, respect for consumer privacy, and avoiding deceptive practices. Companies are expected to provide accurate information about their products and services, as well as to consider the social and environmental impact of their marketing strategies. Adhering to these ethical standards can enhance a brand's reputation and customer loyalty.