"Truth in Advertising" refers to the legal and ethical obligation of advertisers to provide accurate information about their products or services. This principle aims to prevent misleading claims that could deceive consumers. Regulations, such as those enforced by the Federal Trade Commission (FTC) in the United States, require that advertisements be truthful and not omit important information. The concept also encourages transparency and honesty in marketing practices. By ensuring that consumers receive clear and truthful information, businesses can build trust and foster long-term relationships with their customers. This ultimately benefits both consumers and companies in the marketplace.