Media planning is the process of strategizing how to effectively reach a target audience through various channels. This involves selecting the right media platforms, such as television, radio, social media, and print, to ensure that advertisements are seen by the intended viewers. The goal is to maximize the impact of a marketing campaign while staying within budget. A successful media plan considers factors like audience demographics, timing, and frequency of ads. By analyzing data and trends, marketers can determine the best times and places to deliver their messages. This careful planning helps brands connect with consumers and achieve their marketing objectives.