A marketing agency is a company that specializes in promoting products or services for other businesses. They use various strategies, such as advertising, social media, and public relations, to help clients reach their target audience. By understanding market trends and consumer behavior, these agencies create tailored campaigns that aim to increase brand awareness and drive sales. Marketing agencies can vary in size and focus, with some concentrating on digital marketing while others may offer traditional services like print advertising. They often work closely with clients to develop effective marketing plans that align with their goals and budget, ensuring a successful partnership.