Ad verification is the process of ensuring that online advertisements are displayed correctly and reach the intended audience. It checks for issues like ad placement, visibility, and whether the ad appears on appropriate websites. This helps advertisers confirm that their campaigns are effective and that their messages are being seen by real users. Additionally, ad verification tools can detect fraudulent activities, such as bots generating fake clicks or impressions. By using these tools, companies can protect their advertising investments and improve the overall quality of their digital marketing efforts, ensuring that they achieve their desired results in the advertising landscape.