Brand safety refers to the measures taken to ensure that a company's brand is not associated with harmful or inappropriate content. This is crucial for maintaining a positive image and protecting consumer trust. Companies often use various tools and strategies to monitor where their advertisements appear, ensuring they align with their values and target audience. In the digital advertising landscape, brand safety involves avoiding placements on websites or platforms that feature hate speech, violence, or adult content. Advertisers work with ad networks and content moderation services to create a safe environment for their brands, ultimately enhancing their reputation and effectiveness in reaching consumers.