Aashirvaad is a popular brand in India known for its range of food products, particularly flour. It offers various types of flour, including atta (whole wheat flour), which is commonly used in Indian cooking to make bread like roti and paratha. The brand emphasizes quality and nutrition, catering to the needs of families across the country. Founded in 2002, Aashirvaad is a part of the ITC Limited conglomerate. The brand has gained trust among consumers for its commitment to purity and freshness. It also provides other products like spices and ready-to-cook meals, making it a versatile choice for home cooking.