Aaron Franklin is a renowned pitmaster and the owner of Franklin Barbecue, a popular barbecue restaurant located in Austin, Texas. He is celebrated for his expertise in smoking meats, particularly brisket, and has gained a significant following for his dedication to traditional barbecue techniques. In addition to running his restaurant, Franklin has authored a cookbook titled Franklin Barbecue: A Meat-Smoking Manifesto, which shares his knowledge and passion for barbecue. He has also appeared on various cooking shows and documentaries, further establishing his reputation in the culinary world.